Willing to structure the knowledge I am constantly aquiring in the field of marketing.
Introduction to Google Analytics
Read this article to find out what Google Analytics is, what it can be used for, dive into account structure and permissions.
How does Google Analytics work?
What is a Google Analytics session and how to measure its duration?
Check out this blog post to find out the definition of a Google Analytics session, how GA calculates it, the default timeout duration and more.
Creating Google Analytics account and adding GA to your Wordpress site
Learn how to create a Google Analytics account, add Google Analytics to Wordpress and test if it is working on your site.
How to install and set up Google Tag Manager on a WordPress site?
Explore how to create a Google Tag Manager account, add the GTM script to your WordPress site, configure a Google Analytics tag and test the whole setup using Google Tag Assistant.
Setting up site search tracking in Google Analytics for WordPress and Tilda.cc
Review this guide to learn two approaches how to quickly configure internal site search tracking in Google Analytics with examples for sites created on WordPress and Tilda.cc
Detailed how-to guide on setting up events in Google Analytics with examples
Review this blog post if you want to learn what Google Analytics events are, how they work, as well as see how you can easily set up onclick, as well as scroll interaction events.
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